The analytics may help the company make better hiring decisions or identify market trends, brand performance and brand insights. The insights may be used to improve operations and lower costs, or to fund new efforts, quality improvement and helpful for new brand launching.The analysis provided will be preliminary and based on available data.
In some cases, additional data may be produced by different sources, with differences in quality.
For example, social media data from companies or consumer reporting database information may be used to create insights into consumer behaviour. This allows companies to determine how social media platforms affect customer attitudes and behaviours and the detailed report generated (story boarding created about voice of customers).